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3 minutes

Danny Morrison Joins Advisory Board of Novel Concussion Diagnostic Device

Charleston,​ ​SC​ ​​-​ ​Danny​ ​Morrison,​ ​former​ ​President​ ​of​ ​the​ ​NFL​ ​Carolina​ ​Panthers,​ ​is​ ​the​ ​latest​ ​to​ ​join​ ​the advisory​ ​board​ ​for​ ​Blinktbi,​ ​Inc.​ ​based​ ​in​ ​Charleston,​ ​South​ ​Carolina.​ ​Blinktbi​ ​has​ ​developed​ ​the​ ​world’s first​ ​patented​ ​device​ ​to​ ​objectively​ ​monitor​ ​concussions​ ​using​ ​the​ ​blink​ ​reflex.

Morrison​ ​came​ ​to​ ​the​ ​Panthers​ ​in​ ​September​ ​of​ ​2009​ ​and​ ​was​ ​instrumental​ ​in​ ​a​ ​number​ ​of​ ​areas.​ ​He played​ ​an​ ​integral​ ​role​ ​in​ ​the​ ​stadium​ ​renovations,​ ​revamping​ ​of​ ​Panthers​ ​Training​ ​Camp​ ​at​ ​Wofford College,​ ​and​ ​provided​ ​guidance​ ​to​ ​the​ ​organization’s​ ​business​ ​operations.​ ​Prior​ ​to​ ​the​ ​Carolina​ ​Panthers,​ ​he worked​ ​extensively​ ​in​ ​college​ ​sports​ ​administration​ ​for​ ​over​ ​25​ ​years,​ ​serving​ ​as​ ​Athletics​ ​Director​ ​and, later,​ ​Senior​ ​Vice​ ​President​ ​of​ ​Wofford​ ​College,​ ​Commissioner​ ​of​ ​the​ ​Southern​ ​Conference,​ ​and​ ​Athletics Director​ ​of​ ​Texas​ ​Christian​ ​University.​ ​As​ ​President​ ​of​ ​the​ ​Panthers,​ ​after​ ​three​ ​consecutive​ ​NFC​ ​South Division​ ​Championships,​ ​the​ ​Panthers​ ​set​ ​a​ ​franchise​ ​record​ ​with​ ​a​ ​15-1​ ​regular​ ​season​ ​mark​ ​in​ ​2015​ ​and participated​ ​in​ ​Super​ ​Bowl​ ​50.​ ​Morrison​ ​resigned​ ​from​ ​his​ ​position​ ​in​ ​February​ ​2017​ ​to​ ​pursue​ ​interests on​ ​the​ ​college​ ​level.​ ​He​ ​is​ ​now​ ​Professor​ ​of​ ​Practice​ ​in​ ​the​ ​Department​ ​of​ ​Sport​ ​and​ ​Entertainment Management​ ​at​ ​the​ ​University​ ​of​ ​South​ ​Carolina​ ​and​ ​serves​ ​on​ ​the​ ​Board​ ​of​ ​Advisors​ ​for​ ​Blinktbi,​ ​Inc.

Blinktbi’s​ ​device,​ ​the​ ​Reflexometer,​ ​provides​ ​an​ ​objective,​ ​quick,​ ​and​ ​noninvasive​ ​means​ ​of​ ​concussion detection​ ​using​ ​the​ ​blink​ ​reflex.​ ​The​ ​device​ ​uses​ ​light​ ​puffs​ ​of​ ​air​ ​directed​ ​near​ ​the​ ​patient’s​ ​eyelashes​ ​to trigger​ ​the​ ​blink​ ​reflex​ ​while​ ​a​ ​high​ ​speed​ ​camera​ ​records​ ​it​ ​and​ ​tracks​ ​the​ ​eyelids.​ ​This​ ​process​ ​can​ ​help detect​ ​concussions​ ​in​ ​real-time​ ​and​ ​yield​ ​objective​ ​data​ ​for​ ​medical​ ​personnel​ ​to​ ​make​ ​decisions​ ​and​ ​best protect​ ​athletes.

“I​ ​have​ ​seen​ ​first​ ​hand​ ​the​ ​growing​ ​issues​ ​surrounding​ ​concussions​ ​and​ ​know​ ​there​ ​is​ ​immediate​ ​need​ ​for objective​ ​assessment​ ​that​ ​can​ ​be​ ​easily​ ​and​ ​quickly​ ​administered​ ​field-side,​ ​and​ ​Blinktbi​ ​has​ ​that”​ ​said Morrison.​ ​“I​ ​was​ ​so​ ​impressed​ ​with​ ​the​ ​technology​ ​and​ ​its​ ​reliability,​ ​​ ​a​ ​clear​ ​differentiator​ ​from competitors.​ ​​ ​This​ ​device​ ​is​ ​a​ ​game​ ​changer​ ​in​ ​the​ ​sports​ ​world​ ​and​ ​I’m​ ​delighted​ ​to​ ​join​ ​their​ ​pioneering efforts​ ​to​ ​help​ ​keep​ ​athletes​ ​safer.”

About​ ​Blinktbi,​ ​Inc.​ ​-​ ​​The​ ​Blink​ ​Reflexometer​ ​uses​ ​5​ ​light​ ​puffs​ ​of​ ​air​ ​over​ ​20​ ​seconds​ ​directed​ ​near​ ​the eyelashes​ ​to​ ​trigger​ ​the​ ​blink​ ​reflex.​ ​The​ ​system​ ​employs​ ​the​ ​use​ ​of​ ​high-speed​ ​videography​ ​to​ ​record​ ​the blinking,​ ​track​ ​the​ ​eyelids​ ​and​ ​measure​ ​the​ ​reflex​ ​time,​ ​duration,​ ​and​ ​other​ ​variables.​ ​Using​ ​proprietary algorithms,​ ​this​ ​blink​ ​data​ ​is​ ​compared​ ​to​ ​the​ ​patient’s​ ​preliminary,​ ​baseline​ ​test​ ​and​ ​a​ ​change​ ​is​ ​indicative of​ ​a​ ​concussion.​ ​Because​ ​this​ ​is​ ​based​ ​on​ ​human​ ​reflexes,​ ​the​ ​test​ ​cannot​ ​be​ ​cheated.​ ​For​ ​more​ ​information, visit​ ​​www.blinktbi.com​.