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DIG SOUTH Keynoter Soon Yu on Simplicity and Curiosity

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Author and speaker, Soon Yu, delighted the audience at DIG SOUTH this year with his How Stinky is Your Cheese keynote on iconic brands. We caught up with Soon post talk and he laid it out for us: a love of curiosity and staying relevant to his truth led him down the path to success. Soon also shared a few guiding questions to use to ensure you’re at the right place at the right time. Get inspired by this stellar episode of South Pod with innovation expert Soon Yu.

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