6AM City, the fastest growing newsletter-first local media company is on pace to more than double the size of the business in 2021. This July, Louisville, KY (LOUtoday) and Kansas City, MO (KCtoday) will join 6AM’s nine existing markets and over 425,000 subscribers.
As society begins to return to a new post-COVID normal, cities across the country are looking to expedite economic recovery and take advantage of growth opportunities. 6AM has positioned itself as a catalyst – driving economic impact and helping cities to attract and retain the very best talent by educating and activating current and prospective residents.
Both Louisville, KY and Kansas City, MO were identified as the expansion markets for 6AM because of their level of “Pride in Place™”. Through strategic relationships with economic development entities, minor league sports teams, and the entrepreneurial ecosystem, 6AM has established partnerships with organizations looking to expedite economic recovery. These relationships are expediting 6AM’s expansion.
In each city, 6AM will be hiring local editorial and sales staff that will exude CurioCity™, maximizing the live, work and play environment in which they will be immersed. While many local media companies are struggling to retain talent, 6AM City continues to be on a hiring surge in addition to staffing Louisville and Kansas City. The company currently has 15 open positions in editorial, sales, and creative roles that can be located in any of the cities that the company serves.
In addition to launching LOUtoday and KCtoday, 6AM plans to announce several additional cities for a 2021 launch. In an effort to help prioritize expansion, 6AM has launched a PickMyCity™ initiative, driven by interest from local economic developers, investors, advertisers, editorial talent, and publishers with established audiences.
6AM’s continued expansion is fueled by a recently closed Series Seed funding round led by Harbright Ventures and VentureSouth. 6AM is homegrown in the southeast, with its headquarters in Greenville, SC, and has raised almost $4M to date with 95% of funding coming from angel investors in the markets it serves.