Tag: experience relationship management
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Building Data-Driven Consumer Experiences: Q&A with Jonathan Yaffe of AnyRoad
A neuroscientist by training and a marketer by trade, Jonathan Yaffe is passionate about harnessing data to understand how experiences affect human behavior. After receiving a degree in Cognitive Science from the University of California Berkeley, Jonathan spent many years managing experiential marketing for Red Bull before founding AnyRoad, the first data and analytics platform…
